Our Team know their Stuff!
The Key Industries team have the experience, skills and technical knowledge to give pest control advice to Pest Control agents, councils, businesses and public health entities, and will tailor IPMs or advise horticultural producers on how to maximise product effectiveness.
Key Industries is made up of three main teams – our nationwide Agriculture and Horticulture and Pest Control Sales Representatives division, our Warehouse Manager and our Head Office management and administration team based in Auckland. Wherever you are, we are keen to work with you to answer your pest control or ag-hort enquiries.
Key Industries Team
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Frank Visser- Managing Director -Frank and Celia Visser purchased Key Industries in the year 2000. As Managing Director; Frank has been at the helm of the company for the last 21 years and is responsible for leading the significant growth that Key Industries has experienced in this time. Frank’s specific focus has been on strategic direction, innovation, growth and in acquisitions of other Pest Control Companies that have added value to the overall Key Industries business. With over 35 years’ experience in the agrichemical industry Frank is deeply knowledgeable about both the history and future of ag-hort and pest control products, and is committed to best practice use of chemicals for maximum impact, with least harm. He is an ambassador for the Endangered Species Foundation and is passionate about the conservation of native species. M: 027 494 1659 P: 09 917 1791 F: 09 917 1793
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Gordon Grant- Chief Financial Officer-Gordon has been with Key Industries since 2018 and brings with him over 35 years of experience. Gordon is an integral part of keeping things humming, a great driver of change and has a keen eye for the finer details. When Gordon is not in the office, you'll find him out on the grassy knolls trying to get that hole in one. P: 09 917 1791 F: 09 917 1793
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Andre Visser- General Manager -Andre's is Key Industries General Manager, responsible for Sales/Marketing and day to day operations. Andre's previous work experience includes Building and Construction management, Height Safety and prior to joining Key Industries he held several senior roles with Air New Zealand. Andre has a keen interest in several different sports from hunting, surfing and spearfishing, but if truth be told most of his time is taken up with his teenage family.
P: 09 917 1791 F: 09 917 1793 M: 021 821 417
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Sharon Bracey- Procurement Manager -As Procurement Manager, Sharon is responsible for all things purchase related. Having joined Key Industries in 2018 Sharon brings with her a Manufacturing background with years of experience in Supply Chain and QA roles in the Agchem, Animal Health, Food, Pharmaceutical and FMCG Industries. In her spare time Sharon enjoys keeping fit and catching up with family and friends P: 09 917 1791 F: 09 917 1793
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Sue McTernan- Accounts Receivable -Sue is the main point of contact for all accounts receivable, invoicing and credit control enquiries and supports the customer service team. She brings many years of experience working in finance for large and small companies and enjoys working within a team. Outside of work Sue enjoys paddle boarding, netball, walking and spending time with her family and catching up with friends. P: 09 917 1791 F: 09 917 1793
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Sara Visser- Accounts Payable -Sara has worked behind the scenes for Key Industries looking after our website and e-newsletters and is now our Accounts Payable person. Sara’s background is in Office Management and Accounts with 20 years behind her she brings an eye for detail, a thoroughness and enjoys working in a team environment. Sara’s outside interests are fitness and living life with family and friends. P: 09 917 1791 E: 09 917 1793
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Ruth Maier- Office and Stock Coordinator -Ruth is the lead person driving our fast-paced Customer Contact Environment, having joined Key Industries at the end of 2020 she brings with her a strong background in Customer Service, Project Management and Product Development. Outside of work Ruth enjoys travelling, art and spending time with family and friends. P: 09 917 1791 F: 09 917 1793
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Carlos Visser- Customer Service/Stock Dispatch Representative -Carlos has been apart of the Key Industries team since 2013, he brings a wealth of knowledge and years of experience to the customer service team, helping customers with technical product enquirers and processing orders. When Carlos isn’t greeting customers at the door, he is in the warehouse packing and sending out customer orders. Out side of work Carlos is a family man and spends the majority of his free time raising his two girls. P: 09 917 1791 F: 09 917 1793
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Sales Representatives
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Peter Visser- Territory Manager South Island, Key Account & Technical Manager -Peter is a Key Account & Technical Manager at Key Industries, bringing 40 years of unmatched expertise in agriculture and horticulture. Regarded as a walking encyclopaedia, Peter is known for his ability to provide precise, actionable solutions to growers and retailers. His blend of practical and technical knowledge comes from decades of hands-on work – three years managing orchards, 16 years in leading technical roles at Fruitfed, and 24 years at Key Industries. Peter’s expertise spans a wide range of disciplines: he advises clients on crop-specific needs, seasonal challenges, as well as the most effective pest and disease control methods and systems. Innovation is the principle that drives Peter’s work – discovering superior products and methodologies. True innovation is a long game, the rewards often coming after years of experimentation. Peter understands the process. “Everyone wants immediate success. I certainly do, but that’s not the nature of innovation. You build a platform of information and knowledge from so-called failures, and these unsuccessful trials become the basis for future success – a product that enhances crop growth, or one that thwarts a pest. It’s very satisfying when it happens, but you need resilience to get there.” Peter’s other passion is solving complex problems. It’s why clients seek him out. They know he’ll pick up, and they expect he’ll find a solution for their problem. They also trust Peter’s integrity, his willingness to admit when he doesn’t know the answer. “I’m always upfront about my knowledge gaps. Then I Start researching to fill in the blanks. There’s almost always a body of work you can find that will unlock solutions. But you must be willing to dig.” Off the clock, Peter enjoys anything that connects him to the land: hunting in the Nelson region, golf on his local course, and walking the family dog. “I love my work, but I’ve learnt how important it is to keep things good at home. The job takes me out of town a lot, so I make things count when I’m back with the people I love.” M: 0274341944 P: 09 917 1791 F: 09 917 1793
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Ian Clark- Upper North Island, Key Account Manager & Technical Representative -Ian has worked for Ecolab since 2011 holding various roles across the business from Key Account Management and Sales Development Manager along with 7 years hands on application experience as a Service Specialist in Pest Elimination for Ecolab and Rentokil. Ian has experience across the whole scope of pest control and will be a great asset to the team having managed a large territory and key accounts with nationwide coverage. When not at work Ian enjoys spending time with his young family, landscaping and working on his small lifestyle block. M: 027 256 9440 P: 09 917 1791 F: 09 917 1793
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Donna Daken- Lower North Island, Key Account Manager & Technical Representative -Donna has been involved in the retail horticulture sector for over 20 years. Donna has a passion for helping growers produce the best product they can offer the market, with a particular focus on vegetable production. Since joining Key Industries Donna has completed her Level 3 Urban Pest Management Certificate and become a qualified Fit Tester through the New Zealand Occupational Hygiene Society. In her spare time Donna enjoys travelling, watching the Hurricanes win and walking the dog on the beach. M: 0272 423 140 P: 09 917 1791 F: 09 917 1793
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Warren Wright- North Island, Technical Sales Representative -As a Key Account Manager at Key Industries, Warren brings genuine experience and pragmatism to agricultural sales and service. With over 30 years in the industry, he brings a unique blend of hands-on expertise and strategic insight, honed through his background in dairy farming, technical sales, and owning a motorcycle dealership. Warren’s specialised knowledge in pest and disease control sets him apart, particularly his expertise in the use of insecticides and biological products for large-scale agricultural applications. Central to Warren’s role is his work in trial development and product innovation. A third of his time is given to testing and refining new agricultural solutions, ensuring they meet the demands of New Zealand’s unique farming conditions. These trials balance cutting-edge science with practical realities. For growers and retailers, this means better tools to address pest and disease control while improving productivity. It also means that Warren’s recommendations and insights are rooted in proven results. In addition to trial work, Warren is deeply committed to supporting his clients through strategic account management and sales. Whether it’s forecasting stock needs, providing technical guidance, or being available when needed (24/7 if necessary), clients know he will find solutions for them. Outside of work, Warren is, by his own admission, a “two-wheel nut”. He enjoys everything from enduro and motocross to mountain-biking, and often heads off for cycling trips with his wife, Janeane. Whether exploring roads less travelled in New Zealand or taking their bikes overseas, Warren loves a two-wheel adventure. M: 0272 118 947 P: 09 917 1791 F: 09 917 1793
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